United Way's Rock the Catwalk
Rock the Catwalk is an annual fundraising event hosted by the Women's Leadership Committee (WLC) affinity group of United Way of Greater Cleveland. Rock the Catwalk is a trendy fashion show held in the magnificent Atrium at the Cleveland Museum of Art. The event attracts celebrity guests and showcases the fashionable products from local boutiques and department stores. I was asked to create a t-shirt idea for the purpose of outfitting the event volunteers and to sell to the audience. "Hi, fashion" became the popular choice of the Rock the Catwalk steering committee. So popular in fact, it was noticed about a year after these t-shirts went into production, Old Navy started using the slogan on their shopping bags and related promotional items. (That's flattery. I guess maybe there's only so many good ideas to go around.) D.J. Reichel Graphic Design for Communication & Style ©2018 All Rights Reserved