Lowes Lighting Guide
308-page direct mail catalog displaying the entire lighting product line from Lowe's Stores. I got involved in every facet of the production. I received and organized copy and photos, created Quark docs to match-up copy blocks with appropriate photos, then grouped products together by product line and family, constantly checking back to master excel sheets for content verification. Approval is met and final Quark documents are started and assembled. Proofreading and double-checking information is constant. I organized and maintained our effort to keep track of everything. I assisted retouchers and production artists with their file building and asset management techniques. D.J. Reichel Graphic Design for Communication & Style ©2018 All Rights Reserved